We combine styling and e-commerce expertise with human-centric AI to power the next generation of product discovery.
Personalised product discovery and style intelligence that drives retail success
At style + code, we help fashion retailers and brands deliver smarter, more engaging shopping experiences. Our product discovery tools provide personalised recommendations across fashion, footwear, athleisure, eyewear, and accessories—helping customers discover pieces that resonate with their style while supporting retailers in driving engagement and sales.
Expert-Driven, Cross-Category AI
Our algorithms are centrally trained with fashion and category experts, combining trend awareness, brand identity, and visual aesthetics with customer preferences and lifestyle context. This ensures recommendations are not only data-driven but also aligned with what your shoppers value and expect.
Actionable Business Intelligence
Beyond recommendations, our platform generates rich insights on customer behavior, preferences, and cross-category trends. Retailers gain a deeper understanding of how shoppers interact with products, which styles and combinations perform best, and where opportunities for growth exist—supporting merchandising, marketing, and assortment decisions.
Boost Conversions, Reduce Returns
By offering intelligent, personalised guidance, we make it easier for customers to find what fits their style. This leads to higher engagement, stronger brand loyalty, and fewer returns—helping retailers improve profitability while promoting more sustainable shopping practices.
Seamless Integration for Retailers
The style + code tools integrate directly into e-commerce platforms, providing curated recommendations and business insights without disrupting workflows.
Our Mission
To empower retailers with AI-driven personalisation and actionable intelligence that delights customers, drives sales, and strengthens brand value—delivering the future of intelligent fashion commerce.
At our core, we help people discover their style—across fashion, footwear, athleisure, eyewear, and accessories.
Our product discovery and intelligence tools combine advanced computer vision with centrally trained algorithms developed alongside fashion, styling, and category experts.
By understanding each shopper’s personality, lifestyle, and context, our system delivers personalised recommendations that balance trends, brand identity, and visual aesthetics. From tailored blazers and statement sneakers to eyewear and accessories, our technology captures insights across categories to guide customers toward pieces that enhance their look, reflect their individuality, and feel effortlessly right.
Our mission is simple: to make style discovery inspiring, contextual, and uniquely personal for every shopper.
Ready to transform your customer experience?
Book a demo today and see how style + code can deliver personalised, cross-category recommendations and actionable insights for your company.
Think big,
start small,
learn fast
The journey of style + code started in early 2025. Next to hosting 15 years of experience in design thinking, e-commerce, AI, tech and fashion in our team; we build our solutions with a wide variety of freelance experts and tech partners.