Fashion
Personalised product discovery. Intelligence you can act on.
AI Contextual Search
Empower customers to search based on purpose, context and appearance rather than hard product qualities.
Increased engagement, triple click-through-rate and AOV lift by up 15%
AI Guided Discovery
Guide customers step by step through your collection to help them discover the right items for the occasion and look.
Increasing conversion rate by 300% to 700% and lift basket size by 40%
AI Digital Stylist
Dialogue with customers about fashion online to help them find the outfit that matches their style and personality.
Increasing conversion rate by 200% to 400% and lift basket size by 50%
AI Deep Customer Insight
Profile your customers based on buying attitudes and style preferences to create personalised and focused campaigns.
Enriched CRM with actionable customer characteristics
AI Portfolio Analysis
Improve buying process by comparing clothing against brand image, collections and your customer’s desires.
Curate product mix to cut overstock and lift sell‑through and GMROI
Buying fashion isn’t easy
Most customers don’t know where to start and find it difficult to navigate endless collections. Especially online, where scrolling through hundreds of items makes it challenging to imagine how pieces will look together or express their personal style.
In the end, choosing clothing is about style, brand sensitivity, trend, how outfits flatter your body, your personality, and how garments make you look and feel.
Choice overload and a lack of confidence create exhausting experiences instead of memorable ones. There is a huge opportunity for (digital) customer engagement and new shopping experiences.
We help customers discover their fashion style.
We use artificial intelligence and fashion intelligence to understand clothing aesthetics and customer preferences to guide shoppers to the ideal outfits.
Our product discovery tools for fashion leverage advanced computer vision and personalised recommendation models that were meticulously trained by fashion stylists and apparel experts.
By analysing visual style cues such as silhouette, proportions, patterns, textures, and colour palettes, alongside personality traits, lifestyle preferences, and occasion context, our system intelligently matches customers with garments and outfits that not only elevate their appearance but also reflect their individual style—whether it’s tailored blazers for professional settings, casual streetwear for everyday comfort, or statement pieces for special occasions.
We do not focus on sizing, but our algorithms can integrate seamlessly with third-party fit and sizing solutions, ensuring that style recommendations complement comfort and wearability.
This holistic approach ensures a seamless fusion of aesthetics and self-expression, delivering fashion recommendations that are truly tailored to each person’s distinctive identity.