Whitepaper
Key conversion challenges and digital innovations in eyewear e-commerce
This whitepaper presents our research findings on five key conversion challenges in eyewear e-commerce and proposes four solution directions that effectively tackle the challenges customers face when purchasing glasses online.
Customer story
KRYS x AI Guided discovery for online eyewear advice to drive customers to store
This case study shows how Krys used the AI Guided discovery tool to reduce choice overload in eyewear shopping, boosting engagement, lead capture, and online-to-store conversion through personalised frame recommendations.