Accessories
Personalised product discovery. Intelligence you can act on.
AI Contextual Search
Empower consumers to search based on purpose, context and appearance rather than hard product qualities.
Increased engagement, triple click-through-rate and AOV lift by up 15%
AI Guided Discovery
Sell more accessories online by guiding customers in discovering the products that match their style and personality.
Increasing conversion rate by 200% to 400% and lift basket size by 30%
AI Portfolio Analysis
Improve buying process by comparing products against brand image, collections and your customer’s desires.
Curate frame mix to cut overstock and lift sell‑through and GMROI
Buying accessories is hard
Most customers don’t know where to start and struggle to navigate endless collections. Especially online, where there is much to scroll through, evaluating how pieces fit into their wardrobe or complement each other is challenging.
In the end, choosing accessories is about style, brand sensitivity, trend, how they elevate an outfit, your personality, and how they make you look and feel.
Choice overload and a lack of confidence create exhausting experiences instead of inspiring ones. There is a huge opportunity for (digital) customer engagement and new shopping experiences.
We help customers discover accessories that truly match their style and seamlessly connect with the rest of their look.
We use artificial intelligence and fashion intelligence to understand accessory aesthetics and customer preferences to guide shoppers to the ideal pieces.
Our AI Digital Stylist for accessories leverages advanced computer vision and personalised recommendation models that were meticulously trained by fashion stylists and category experts across jewellery, watches, and handbags.
By analysing visual style cues such as colour palettes, material finishes, proportions, and design motifs, alongside personality traits, lifestyle preferences, and outfit context, our system intelligently matches customers with accessories that not only enhance their look but also harmonise with other items they wear.
This holistic approach ensures a seamless fusion of aesthetics and personal expression, delivering accessory recommendations that are truly tailored to each person’s distinctive style and wardrobe.