Footwear
Personalised product discovery. Intelligence you can act on.
AI Contextual Search
Empower customers to search based on purpose, context and appearance rather than hard product qualities.
Increased engagement, triple click-through-rate and AOV lift by up 15%
AI Guided Discovery
Guide customers step by step through your collection to help them discover the right shoes for the occasion and look.
Increasing conversion rate by 300% to 700% and lift basket size by 40%
AI Digital Stylist
Dialogue with customers about shoes online to help them find the boots, heels or sneakers or that match their style and personality.
Increasing conversion rate by 200% to 400% and lift basket size by 50%
AI Deep Customer Insight
Profile your customers based on buying attitudes and style preferences to create personalised and focused campaigns.
Enriched CRM with actionable customer characteristics
AI Portfolio Analysis
Improve buying process by comparing products against brand image, collections and your customer’s desires.
Curate product mix to cut overstock and lift sell‑through and GMROI
Buying footwear isn’t easy
Most customers don’t know where to start and find it difficult to navigate the collections. Especially online, where there is much to scroll through, imagining how shoes will look and feel is challenging.
In the end, choosing footwear is about style, brand sensitivity, trend, how they complete your look, your personality, and the way they express who you are—not just the size on the label.
Choice overload and a lack of confidence create exhausting experiences instead of memorable ones. There is a huge opportunity for (digital) customer engagement and new shopping experiences.
We help customers discover their style.
We use artificial intelligence and fashion intelligence to understand footwear aesthetics and customer preferences to guide shoppers to the ideal shoes.
Our product discovery tools for footwear leverage advanced computer vision and personalised recommendation models that were meticulously trained by fashion stylists and footwear experts.
By analysing visual style cues such as shape, proportions, materials, and design details, alongside personality traits, lifestyle preferences, and outfit context, our system intelligently matches customers with footwear that not only elevates their appearance but also reflects their individual style—whether it’s boots for a bold winter look, sneakers for casual versatility, or heels for confident elegance.
We do not focus on size recommendations, but our algorithms can integrate seamlessly with third-party sizing and fit solutions, ensuring that both style and comfort are addressed in the customer journey.
This holistic approach ensures a seamless fusion of aesthetics and self-expression, delivering footwear recommendations that are truly tailored to each person’s distinctive identity.