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Jelle Stienstra, PhD

jelle.stienstra@stylecode.ai
+31 6 1442 0836
LinkedIn

style + code

I am a digital strategy and innovation leader with a PhD in Industrial Design and more than 15 years of experience shaping the future of fashion e-commerce. My work combines a human-centric, data-driven approach with deep expertise in personalisation, AI, and customer experience.

Over the years I’ve had the privilege of working with leading brands and retailers including adidas, Nike, H&M, PVH, BESTSELLER, Kering, and Intersport, as well as innovation leaders like Ikea of Sweden, Audi, IDEO, and Philips Design.

At style + code, I continue this mission: building intelligent discovery tools that help consumers find what truly suits them, while empowering brands and retailers to reduce returns, boost conversion, and create more meaningful shopping journeys.