Fragrance
Personalised product discovery.
Intelligence you can act on.
AI Guided Discovery
Customer friendly quiz to build personalised scent profiles—notes, intensity, mood—to help discover signature scents.
Increasing conversion rate by 300% to 800% and lift basket size by 30%
AI Digital Stylist
An expert scent chatbot that explains notes and families, learns about preferences, for effortless choices and gifting.
In-depth consumer scent profiling and intent while lifting basket size by 50%
AI Portfolio Analysis
Improve your offering by comparing fragrance scent profiles against collections and your customer’s desires.
Curate a balanced fragrance offering to cut overstock and lift sell‑through
Buying fragrance isn’t easy
Most customers don’t know where to start and find it difficult to find their way through the collections. Especially online, where there is much to scroll through and scent can’t be sampled, trying them out is challenging.
In the end, finding fragrance is about notes and nuance—top, heart, and base—brand sensibility, trend, skin chemistry, sillage and longevity, your mood, and how a scent makes you feel and be remembered.
Choice overload and a lack of confidence create exhausting experiences instead of memorable ones. There is a huge opportunity for (digital) customer engagement and new, sensory‑led shopping experiences.
We help customers discover their signature scent.
We use artificial intelligence and sensory modelling to understand fragrance aesthetics and customer preferences to guide shoppers to the perfect scent.
Our AI Digital Stylist for fragrance leverages advanced olfactory intelligence and personalised recommendation models that were meticulously trained by perfumers, fragrance and branding experts.
By analysing individual taste profiles such as preferred notes, sillage, longevity, and context of use, alongside personality traits and lifestyle choices, our system intelligently matches customers with fragrances that not only harmonise with their senses but also resonate with their brand identity.
This holistic approach ensures a seamless fusion of artistry and performance, delivering fragrance recommendations that are truly tailored to each person’s distinctive character and desired brand experience.