Personalised product discovery. Intelligence you can act on.
We turn product data into experiences that inspire customers — and insights that empower brands.
From fashion and eyewear to fragrance and footwear, we deliver AI-driven, style-based discovery that increases conversions and fuels smarter merchandising and marketing.
Tackling the broken discovery experience
Friction
“Shoppers struggle to find what they want in endless product catalogs.”
Consumers feel overwhelmed by choice and lack confidence in their decisions, resulting in conversion rates below 2% and returns above 30%.
Blind spots
“E-commerce lack insight into why customers choose one product over another.”
Shops, platforms, and brands often see only clicks and abandoned carts, missing the deeper motivations, desires, and intent of their customers.
Missed opportunity
“Marketing decisions are based on incomplete or surface-level data.”
Without insight-driven personalisation, marketing spend is wasted, customer retention suffers, and growth opportunities are lost.
style + code {eyewear}
AI Digital stylist for eyewear
Helps customers discover the right glasses, considering facial features and personality. Tripling conversion rates.
What we do
Empowering shoppers to find their style, and brands to grow with it.
style + code brings clarity to choice. We use AI to personalise shopping journeys, guiding customers to products that fit their style, needs, and lifestyle—across fashion, eyewear, footwear, accessories, and more. For shoppers, this means inspiration with confidence: effortless product discovery, curated recommendations, and a sense of control without endless filters or menus.
For retailers and brands, style + code is more than a personalisation layer. Our guided selling and discovery tools reduce returns, lift conversions, and keep customers engaged. At the same time, we generate actionable intelligence—deep insight into customer motivations, preferences, and intent—helping you optimise assortments, anticipate demand, and grow customer lifetime value.
Personalised product discovery.
Help visitors become conscious and confident buyers with our three discovery products.
Contextual search
Empower customers to search based on purpose, context and appearance rather than hard product qualities.
Increased engagement, triple click-through-rate and AOV lift by up 15%
Guided discovery
Guide customers step by step through your collection to help them discover the right items for the occasion and look.
Increasing conversion rate by 300% to 700% and lift basket size by 40%
Digital stylist
AI chat to engage with customers online to help them find the products that match their style and personality.
Increasing conversion rate by 200% to 400% and lift basket size by 50%
Style intelligence you can act on.
Every team shaping your product, customer journey, or brand works from different data. None of it captures the dimension that drives consumer decisions: style. These products fix that.
Portfolio Style Analysis
Understand your range through the lens of style demand. Compare what you carry against what you sell and what your customers want, identify gaps and overexposure.
Connect product style to sell-through and margin. Cut overstock. Lift GMROI.
Customer Style Profile
Go beyond purchase and browse history. Profile your customers by style preference, aesthetic, and occasion and use that to personalise campaigns at a level CRM data never reaches.
Enrich your CRM & marketing automation with style data. Lift CLTV.
Brand Style Positioning
Understand where your style identity sits relative to competitors and customer segments. Spot white space, validate strategic moves, and make positioning decisions based on real style data, not gut feel.
Turn style data into a competitive advantage.
“The future of luxury discovery is emotionally intelligent, brand-consistent, and deeply personal”
style + code
We combine styling and e-commerce expertise with human-centric AI to power the next generation of product discovery.